What Happens When Your Favorite Bourbon Brand Gets A New Owner?

Bourbon brands often change hands. This isn’t something new to the spirits industry. Classic mainstays like Jim Beam (Beam Family>American Tobacco>American Brands>Fortune Brands>Suntory>Beam Suntory), Maker’s Mark (Samuel’s Family>Hiram Walker & Sons>Allied Domecq>Fortune Brands>Beam Inc>Beam Suntory), and Four Roses (Paul Jones, Jr>Seagram>Pernod>Kirin) have been traded amongst parent companies since pre-prohibition.  Bourbon brands were traded for a vodka brand, … Continue reading What Happens When Your Favorite Bourbon Brand Gets A New Owner?