Does the “No Age Statement” Trend Mean Bad News for Your Bourbon?

  To your average consumer, the age of a whiskey is often viewed as synonymous with its quality. Older = better was an easy gauge of value, especially since it almost always corresponded with a price increase. This was true for every dram from Scotches to Bourbon, and made marketing older whiskey an easy endeavor. … Continue reading Does the “No Age Statement” Trend Mean Bad News for Your Bourbon?